It looks like television shows on the iTunes Music Store has a great future ahead of it. Recently, shows from MTV, Comedy Channel and Nickelodeon were added to iTunes but there was an interesting piece of news that went overlooked.
Nickelodeon and Comedy Central are putting shows on iTunes before they broadcast on television. Nickelodeon just put a new episode of Zoey 101 called "Girls Will Be Boys" ahead of its January 29th network debut and Comedy Central will put a new episode of "Drawn Together" three days before its February 1 network debut. While the Zoey 101 episode will cost $1.99, the Drawn Together episode will be available for free.
According to a JPMorgan Chase analyst, television networks receive $1.44 in download revenue per user as opposed to about 57 cents in advertising revenue per television viewer. A Forrester Research analyst had different numbers but still had television shows on iTunes coming ahead of the game with $1.20 in revenue per user versus 45 cents per episode through traditional advertising sales.
It looks like television shows on the iTunes Music Store has a big future ahead of it. Now, if they can get FOX to put shows such as 24 on there, I'm really sold.
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