iTunes will begin selling subscriptions to The Daily Show from Comedy Central, for $10 for 16 episodes. The price seems high, but raises some interesting points. If people are willing to shell out that much for a single show from a single network, will they be willing to pay the presumably high prices of a la carte cable? It's hard to condemn the move too much, since these companies, like everybody else, are still feeling their way through this space, but it seems like Comedy Central in particular could come up with a more compelling offering that offers better value, for instance getting people to pay for their Comedy Central TV subscription, and offering them free downloads, or even just offering free downloads of all their shows, supported by advertising.
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