Tuesday, January 27

Netflix is Growing

With people relying more on home entertainment during the financial crunch, Netflix is taking obvious advantage of the trend, reporting astonishing growth during these hard economic times. I have been with Netflix for quite some time now, and I must say, I love it!

Netflix first began dabbing into video streaming in January of 2007, with the introduction of live streaming as an alternative to its DVD-by-mail rental service. Meanwhile, it has boosted demand for its streaming service by entering into pacts for devices from Samsung, LG, and Microsoft that let consumers "Watch Instantly" on TV, as opposed to the PC screen. I think the integration into big-time manufactures is a great move for Netflix and they truely stand out from their competition - one being Blockbuster's service.

If you aren't quite sure what Netflix is, I encourage you to try it out. The company provides a monthly flat-fee service for the rental of DVD movies. Essentially, you create an ordered list, called a rental queue, of DVDs to rent. The DVDs are delivered individually via the United States Postal Service from a plethora of regional warehouses. You can keep the rented DVD as long as you want, but there is a limit on the number of DVDs (determined by subscription level) that you can have on loan simultaneously. To rent a new DVD, you must mail a previous one back to Netflix in a prepaid mailing envelope. Upon receipt of the disc, Netflix ships the next available disc in your rental queue. Pretty simple, pretty convienient, pretty amazing. Try it!

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