iTunes Finally Getting A Movie Store?

Rumor is that iTunes will finally be getting that movie store that has been swirling around since last month.

The gist of the rumors is that Wal-Mart has been talking up the Hollywood suits lately, and isn't too happy with the idea of Apple selling new releases for a mere $15 while Wal-Mart has to spend $17 wholesale for the same title in physical form. Of course, that $14.99 number -- $9.99 for older movies -- isn't exactly official, but the way Wal-Mart is purportedly going off about it, it seems to be a very real figure indeed. According to BusinessWeek, the Wal-Mart gripes are one of many reasons Apple has been having trouble signing up studios other than Disney (of which Steve Jobs is the largest shareholder) for the store.

Some studios aren't happy with iTunes DRM that allows playback on up to five devices, while others are afraid of getting locked into a single pricepoint with Steve Jobs and co.. Either way, it's clear that movie downloads are the future -- Wal-Mart has their own such service in the works -- but I just hope these "discussions" end soon. Two weeks (September 12th), is when Apple should be making this announcement. Stay tuned...