I enjoy a nice cup of coffee occassionally...actually, I don't like coffee, but I enjoy a coffee based drink called "White Mocha." On my way to get one from my local Starbucks, I noticed they were closing down early for reasons I found out later entitled "Phase Two."
Starbucks will suddenly and unexpectedly close its 2,870 worldwide locations Tuesday to prepare for what company insiders are calling "Phase Two" of the company's long-range plan. Though the coffee chain's specific plans are not known, existing Starbucks franchises across the nation have been locked down with titanium shutters across all windows. In each coffee shop's door hangs the familiar Starbucks logo.
Visitors to the Starbucks web site, however, are greeted with a letter from Starbucks founder Howard Schultz reading:
"To our valued Starbucks customer: Just wait until you see the exciting changes we've got in store for you as part of our new Phase Two. When you finally see what we've got brewing here at Starbucks, you'll have no choice but to love it."
{UPDATE 2/27/08}
Seems as though the big deal was not such a big deal. The closing of all stores was to train employees on a drink - The Espresso. For some reason, I was expecting something else, but i still love Starbucks. You can read more about it here at Starbucks Gossip.
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